Proyecta Pensiones - Bringing Retirement Planning to Life with IDC Collective

Client Overview: Proyecta Pensiones, a leading Mexican company specializing in pension and retirement advisory services, approached IDC Collective with a unique challenge. They needed an engaging and informative animated corporate video to demystify the pension and retirement process for potential clients.

Our Creative Solution: We rolled up our sleeves and got to work, crafting a captivating 2D puppet animation that would tell the story of Proyecta Pensiones with flair and finesse. Our team drew inspiration from none other than the company’s General Director, Mariana Felix, for the character design, ensuring a personal touch that resonated with the brand’s identity.

The Creative Process:

  • Character Design: Our skilled animators brought Mariana Felix to life, creating a character that would guide viewers through the intricacies of pension planning.

  • Voiceover and Sound Design: We enlisted a talented voiceover artist to infuse the character with personality, and our sound design added depth and emotion to the narrative.

  • Motion Graphics and Kinetic Text: To keep the audience engaged, we incorporated dynamic motion graphics and kinetic text animations that complemented the narrative and brought energy to the video.

Brand Consistency: At IDC Collective, we understand the importance of maintaining brand consistency. Our animations adhered to Proyecta Pensiones’ visual identity, ensuring a seamless and cohesive representation of their services.

The Impact: The final animated video was a resounding success, serving as a valuable tool for Proyecta Pensiones on their website and across their social media platforms. It not only explained the complexities of retirement planning but also established a deeper connection with their audience, thanks to Mariana Felix’s relatable character.

IDC Collective is proud to have helped Proyecta Pensiones simplify a complex process and bring their brand to life through creative animation. If you’re looking for innovative ways to tell your brand’s story, let’s connect and create something extraordinary together.

Client Name

Proyecta Pensiones

Release Date

June 21, 2023

Project Types

Corporate Video

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