Proyecta Pensiones - Elevating Brand Identity and Online Presence

Client: Proyecta Pensiones

Services Provided: Website Redesign, Social Media Strategy, Community Management, SEO and SEM Optimization, Benchmark Analysis

At IDC Collective, we believe in the transformative power of creative services. Our recent collaboration with Proyecta Pensiones, a Mexican company specializing in pension and retirement advisory services, exemplifies the impact of creative solutions in today’s digital landscape.

The Challenge:

Proyecta Pensiones approached us with the goal of revamping their online presence. Their existing website and social media platforms needed a modern facelift, and their YouTube channel, featuring Mariana Felix, the company’s General Director and lead advisor, required strategic enhancement.

Our Approach:

  1. Website Redesign and Brand Enrichment: We started by giving Proyecta Pensiones’ website a fresh and appealing look. Our design team incorporated their brand’s core values and culture into the website’s visual elements, ensuring consistency and a memorable user experience.

  2. Personal Branding for Mariana Felix: Recognizing the significance of Mariana Felix as an influencer on their YouTube channel, we worked on personal branding elements to strengthen her online presence. This not only elevated the company’s authority in the industry but also increased engagement with their audience.

  3. Social Media Strategy: After conducting a comprehensive online presence diagnosis, we developed a tailored social media plan and content calendar aligned with the company’s communication strategy and objectives. Our team continues to manage Proyecta Pensiones’ online community and maintain their web presence.

  4. SEO and SEM Optimization:** To boost their online visibility, we implemented cutting-edge SEO and SEM optimization techniques. We optimized images, streamlined website code, and enhanced content to improve Proyecta Pensiones’ search engine rankings, ensuring they stay ahead of the competition.

  5. Benchmark Analysis: In addition to our services, we provided Proyecta Pensiones with a benchmark analysis service, comparing their online performance with industry standards and competitors. This data allowed us to fine-tune our strategies for even better results.

The Results:

Thanks to our collective efforts, Proyecta Pensiones now boasts a vibrant, informative, and user-friendly website that perfectly reflects their brand’s identity and culture. Mariana Felix’s personal brand has flourished, and their YouTube channel has seen a significant increase in subscribers and engagement.

Our SEO and SEM optimizations have placed Proyecta Pensiones at the forefront of search engine results, driving more traffic and potential clients to their website. Through our community management and website maintenance services, we’ve continued to provide invaluable support to ensure the company’s online growth.

The benchmark analysis we conducted provided Proyecta Pensiones with valuable insights, enabling them to stay competitive in their industry. At IDC Collective, we understand the importance of adapting and innovating in the digital landscape. We take pride in our ability to transform creative concepts into tangible, real-world results. Our work with Proyecta Pensiones showcases the immense potential of creative services in fostering growth and success in today’s online ecosystem. We’re dedicated to facilitating the tools our clients need to thrive, and this case study is a testament to that commitment.

Client Name

Proyecta Pensiones

Release Date

March 10, 2023

Project Types

Web Site & Social Media

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