Creative Video for Education

Client: Macmillan Education

Project: “Lead The Way” Educational Video Series

Challenge: Macmillan Education, a leading educational publisher, approached IDC Collective with a unique project. They needed post-production, chroma keying, video editing, and motion graphic animation services for their innovative “Lead The Way” series—a British English primary course designed to elevate language learning for 6-7-year-old pupils. The series also had to align with the LOMLOE-compliant curriculum, focusing on bilingual education and students’ well-being.

Solution: IDC Collective led the way in addressing Macmillan Education’s creative production needs. With a target audience of young learners, our team created engaging 2-minute videos featuring dynamic motion graphics, doodles, and time-lapse animations. Our services included chroma keying of raw green screen recordings, digital compositing of animated environments, and post-production work that included color correction and kinetic text animations.

Approach:

1. Chroma Keying and Post Production: We seamlessly removed green screen backgrounds from the recordings and edited the videos to match the vibrant music, ensuring an immersive learning experience.

2. Motion Graphic Animation: Our team brought the educational content to life with captivating motion graphics and doodles, maintaining a modern and child-friendly aesthetic.

3. Inclusivity: We made sure to include a diverse range of ethnicities and children with disabilities in the videos to promote inclusivity and representation.

4. Content Curation: We curated audiovisual material, designed storyboards, and implemented digital composition techniques to create a visually appealing and educationally effective video series.

Results: Our partnership with Macmillan Education resulted in a series of engaging and educational videos that catered to the needs of young learners, adhering to the LOMLOE-compliant curriculum. The “Lead The Way” series is now helping teachers guide their students towards academic success while prioritizing multi-literacies and class well-being.

Services Provided by IDC Collective:

• Curation of audiovisual material
• Storyboarding
• Video Editing
• Motion Graphics
• Animation
• Graphic Element Design
• Illustration
• Chroma Keying
• Rotoscoping
• Digital Composition
• Post-Production
• Color Correction
• Sound Design
• SFX

In partnering with IDC Collective, Macmillan Education succeeded in creating a one-of-a-kind educational resource that enriches the lives of young learners and paves the way for their academic success. Our commitment to creativity, inclusivity, and quality continues to drive our success in supporting educational endeavors like “Lead The Way.”