Creating Dynamic Billboards for Fiesta Inn Business Class Hotels
Client: Grupo Posadas
In 2013, Grupo Posadas approached IDC Collective with a unique challenge – to design and produce an animated billboard video as a key element of their Above-The-Line (ATL) sales campaign for Fiesta Inn Business Class Hotels. The objective was to captivate the audience, both in physical and digital spaces, and showcase the unique experience offered by these upscale hotels.
Our Creative Approach:
At IDC Collective, we thrive on crafting innovative and engaging solutions. For this project, we conceptualized a digital-composited animation that incorporated campaign photography and stock media video. This approach allowed us to create a dynamic visual narrative that could be displayed seamlessly across various media formats.
Graphic Design: Our team of talented graphic designers worked meticulously to blend campaign imagery and branding elements, ensuring a visually appealing and cohesive message.
Digital Compositing: Seamlessly merging different visual elements was crucial to the success of this project. Our digital compositing experts created a stunning, unified backdrop for the video.
Motion Graphics Animation: To bring the campaign to life, our motion graphics artists incorporated captivating transitions and animations, creating an eye-catching and immersive experience.
The animated billboard video we produced for Fiesta Inn Business Class Hotels was a resounding success. Grupo Posadas achieved higher visibility, engagement, and brand recall, making it a standout in their 2013 ATL sales campaign. The project showcased the power of creative services in delivering memorable, impactful marketing materials that resonate with audiences in both physical and digital realms.
At IDC Collective, we pride ourselves on our ability to turn creative visions into reality. Whether you have a project in mind or need assistance with your creative marketing efforts, our team is here to help you shine in the spotlight. Contact us today to discuss how we can bring your brand’s story to life.