Client: Grupo Posadas Project: Fiesta Americana Vacation Club Sales Campaign 2013 Services Provided: Graphic Design, Music Composition, Animation, Video Editing
Challenge: Grupo Posadas, a renowned hospitality company, approached IDC Collective with a unique challenge – to create an engaging and informative promotional video for their Fiesta Americana Vacation Club sales campaign in 2013. The objective was not only to showcase the stunning locations and hotel facilities but also to capture the essence of the brand culture and the experience it offers.
Solution: Our creative team at IDC Collective embarked on crafting a vibrant 8-minute promotional video that would captivate the audience. We harnessed our expertise in graphic design, music composition, animation, and video editing to bring this vision to life. Here’s how we did it:
Animated Brilliance: We leveraged animated elements to infuse dynamism into the video, ensuring a lively and attention-grabbing presentation.
Kinetic Texts: Dynamic transitions and kinetic texts were employed to convey information effectively while maintaining the viewer’s interest.
Visual Appeal: A carefully curated selection of media stock imagery and shared photos of the hotels and destinations added depth and visual appeal to the video.
Original Soundtrack: To create a truly unique experience, our team composed an original music piece tailored to the video’s tone and message.
Results: In just two weeks, IDC Collective delivered a promotional video that not only met but exceeded Grupo Posadas’ expectations. The video succeeded in immersing viewers in the Fiesta Americana Vacation Club’s world, enticing them with its beauty and unique brand culture. This project showcased our ability to provide a comprehensive set of creative services, ensuring a cohesive and compelling final product.
At IDC Collective, we thrive on challenges like these, where we have the opportunity to bring our creative expertise to the forefront and help clients like Grupo Posadas achieve their promotional goals. If you’re looking to elevate your brand’s presence and create impactful visual content, reach out to IDC Collective, and let us transform your vision into reality.