Creative Magic for Grupo Posadas' "Un gran momento te espera" Campaign
Client: Grupo Posadas
Project: Promotional Branding Video
Campaign: “Un gran momento te espera”
Duration: 10 seconds
Completion Time: 3 weeks
The Challenge
Grupo Posadas, a leading hotel and resort company, approached IDC Collective with a unique request: to create a captivating 10-second promotional branding video for their 2013 ATL TV campaign, “Un gran momento te espera.” The vision was to showcase a young boy swimming in a vibrant coral reef, radiating joy while looking at the camera, and then revealing the campaign’s tagline.
Our Creative Approach
Facing the challenge head-on, IDC Collective adopted a multi-faceted creative approach. We leveraged our expertise in video editing, motion graphics, rotoscoping, color correction, and visual effects (VFX) to transform this vision into a reality.
The Execution
Video Editing: Our team meticulously pieced together stock media videos to assemble the desired swimming boy and the enchanting coral reef backdrop.
Motion Graphics: We added subtle yet impactful motion graphics to enhance the viewer’s experience, ensuring that the campaign’s message was engaging and memorable.
Rotoscoping: To seamlessly integrate the boy into the coral reef scene, our talented artists employed rotoscoping techniques to create a flawless visual transition.
Color Correction: Perfect color balance was vital to capture the vibrancy of the coral reef and the essence of the campaign. Our experts executed precise color correction to achieve the desired effect.
VFX Services: We applied visual effects to add depth and realism to the underwater environment, making the entire scene come to life.
The Result
In just three weeks, IDC Collective transformed the client’s vision into a 10-second broadcast ID video that encapsulated the spirit of “Un gran momento te espera.” The final product not only met but exceeded the client’s expectations, capturing the essence of the campaign’s message and leaving a lasting impression on viewers.
The IDC Collective team’s dedication to creativity, technical expertise, and efficient project management ensured that Grupo Posadas received a promotional video that truly conveyed the magic of their brand and the promise of unforgettable moments.
Are you seeking innovative creative solutions for your next project? Contact IDC Collective, and let us turn your vision into a captivating reality.
