Grandes Momentos with Fiesta Americana - ATL Branding TV Spot
Client: Grupo Posadas Project: “Grandes Momentos” Branding Promotional Video Year: 2014
At IDC Collective, we were entrusted with the task of creating a captivating and memorable branding promotional video for Grupo Posadas as a part of their 2014 Above the Line (ATL) Advertising TV campaign, “Grandes Momentos.” The challenge was clear: we had to encapsulate the essence of the brand, its culture, and the unforgettable experiences it offers in a mere 5 seconds.
The Creative Approach: Our team embarked on a creative journey to craft a compelling 5-second video. We chose to use an animation style reminiscent of Polaroid photographs stacking up, each frame capturing a different joyous family vacation moment. This approach enabled us to convey the brand’s identity, essence, and values in a visually engaging and emotionally resonant way. With each picture that appeared, the campaign’s tagline was seamlessly incorporated, reinforcing the brand’s message.
Results: The resulting video was a hit. In just 5 seconds, we managed to create a lasting impression, leaving viewers with a vivid image of Grupo Posadas’ commitment to creating “Grandes Momentos.” The concise yet impactful nature of the video made it a perfect fit for ATL broadcast purposes, where brevity and memorability are key.
Our work with Grupo Posadas exemplifies our ability to distill a brand’s identity into a brief yet powerful message, creating unforgettable moments for our clients. This project remains a testament to the effectiveness of creative storytelling in the world of advertising.
If you’re looking to make a big impact in a short amount of time, don’t hesitate to reach out to IDC Collective. We specialize in turning brief moments into grand experiences!