Grupo Posadas Fiesta Americana Vacation Club Promotional Video
Client: Grupo Posadas Project: Fiesta Americana Vacation Club All Inclusive Hotels Promotional Video
The Challenge Grupo Posadas approached IDC Collective with the task of creating a captivating promotional video for their Fiesta Americana Vacation Club All Inclusive Hotels, offering discounts for the year 2017. The client required both English and Spanish versions of the video to reach a diverse audience. Our challenge was to craft a compelling narrative that would resonate with potential guests, inviting them to experience the unmatched luxury and comfort of these resorts.
Our Creative Approach To meet the client’s objectives, IDC Collective devised a creative approach that combined engaging visuals with persuasive storytelling. Our team’s goal was to convey an inviting and immersive experience that would leave a lasting impression on the target audience. Key elements of our strategy included:
Video Editing: We carefully curated and edited in-house and library stock media to create a visually stunning and dynamic video that showcased the resorts’ unique features.
Motion Graphic Texts: Utilizing motion graphics, we incorporated animated texts that highlighted the exclusive discounts, adding a touch of elegance to the video.
Bilingual Content: To cater to Grupo Posadas’ diverse audience, we produced both English and Spanish versions of the video, ensuring maximum reach and impact.
Voice Artist Selection: We handpicked talented voice artists for the video, guaranteeing a captivating and engaging narrative.
Project Timeline The IDC Collective team successfully completed the entire project within a span of three weeks. This included the meticulous selection of voice artists, recording sessions, and the flawless execution of our creative vision.
The Result Our Fiesta Americana Vacation Club promotional video surpassed Grupo Posadas’ expectations, effectively conveying the luxurious and enticing experience of their hotels. The video garnered significant attention on social media, and the bilingual approach ensured that it reached a broad audience, leading to increased bookings and interest.
At IDC Collective, we pride ourselves on delivering creative solutions that captivate and engage. This project exemplifies our commitment to producing content that not only meets but exceeds our clients’ objectives.
If you’re looking to elevate your brand through creative and compelling content, contact IDC Collective today to discover how we can help you achieve your marketing goals.