Elevating the Brand Identity of Grupo Hotelero Prisma through Dynamic Video Presentation

Client: Grupo Hotelero Prisma Project: Corporate Video Presentation

The Challenge: Grupo Hotelero Prisma, a leading player in the Mexican hospitality industry, approached our boutique creative agency with a unique task – to encapsulate the essence of their diverse brand hotels across Mexico in a compelling 3-minute corporate video presentation. The challenge was to create a visually engaging and dynamic video that would leave a lasting impression on their target audience.

Our Approach: To meet the client’s brief, our team at IDC Collective embarked on a creative journey. We recognized that the key to success lay in crafting a video that was not only informative but also visually stimulating. We began by curating a selection of images and footage from the various brand hotels, capturing the essence of each destination.

The heart of our solution lay in dynamic video editing, featuring animated transitions and kinetic texts. We paired this with an upbeat, rhythmic music track that not only complemented the visuals but also conveyed the vibrancy of Grupo Hotelero Prisma’s offerings.

The Result: After two weeks of dedication and meticulous work, we delivered a spectacular 3-minute corporate video presentation that showcased the brand’s commitment to excellence. The video not only featured all operated brand hotels but also conveyed a sense of excitement and adventure associated with these destinations.

The video has since become a valuable asset for Grupo Hotelero Prisma, enhancing their marketing efforts, engaging potential clients, and serving as a powerful tool for brand promotion. It’s a testament to the power of creativity in conveying a brand’s identity and the passion and dedication of our team at IDC Collective in delivering exceptional results.

At IDC Collective, we take pride in creating captivating visual stories that leave a lasting impression. Contact us today for all your creative needs, and let us turn your vision into reality.

Client Name

Grupo Hotelero Prisma

Release Date

February 10, 2016

Project Types

Corporate Video

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