Creative Solution for CFE's Energy Saving Campaign

Client: The Federal Commission of Electricity (CFE)

Objective: The CFE sought to educate the public about energy conservation and responsible use of electronic equipment through two engaging educational videos. They needed a creative solution that aligned with their brand identity and culture.

Our Approach: At our boutique creative agency, we understood the importance of creating visually appealing and informative content that would resonate with the target audience. To achieve this, we proposed a unique approach – the creation of a captivating animated character to serve as the presenter for the campaign. Our strategy was to leverage the character’s design to reinforce the CFE’s brand identity and culture while delivering valuable information.

Creative Execution:

  1. Character Design: We started by developing an animated character that was not only visually appealing but also perfectly aligned with the CFE’s brand identity. This character, dressed in the staff’s uniform, became the storyteller for our energy-saving campaign.
  2. 2D Puppet Character Animation: We used 2D puppet character animation to bring our created character to life. This technique allowed us to make the character relatable, ensuring the audience would connect with the information being presented.
  3. Motion Graphics: To enhance the visual appeal and engagement of the videos, we incorporated motion graphics. These elements helped convey complex information in an easy-to-understand and visually captivating manner.
  4. Dynamic Transitions: To maintain the audience’s interest throughout the videos, we incorporated dynamic transitions between scenes. These transitions not only kept viewers engaged but also highlighted key points of the campaign.
  5. Kinetic Texts: To reinforce the messaging and ensure it was easily digestible, we used kinetic texts. These texts added an extra layer of interactivity and helped emphasize crucial information.

Project Timeline: The project was executed over an 8-week period, which encompassed several crucial stages:

  • Script Development: We began by creating a script that effectively communicated the message of energy conservation and responsible electronic equipment use.
  • Storyboard Creation: A detailed storyboard was developed to outline the visual narrative, ensuring that it aligned with the client’s objectives.
  • Character Design: Our talented designers meticulously crafted the character to embody the CFE’s brand identity.
  • Casting and Recording: We carefully selected the voice actor to lend the character its distinctive and engaging voice.
  • Creative Execution: The animation, motion graphics, dynamic transitions, and kinetic texts were integrated to create two compelling videos that would captivate and educate the audience.

Results: The creative solution we implemented for the CFE’s energy-saving campaign achieved remarkable results:

  • The animated character received a highly positive response, making the campaign more relatable and memorable.
  • The videos successfully conveyed the important message of energy conservation and responsible electronic equipment use.
  • Viewers engaged with the videos, sharing them across various platforms, and increasing brand awareness for CFE.
  • The campaign received widespread attention and appreciation, showcasing CFE’s commitment to educating the public about energy-saving practices.

At our boutique creative agency, we take pride in delivering innovative solutions that not only meet our clients’ objectives but also exceed their expectations. The CFE’s energy-saving campaign is a testament to our dedication to creativity, quality, and brand alignment. If you’re looking for a creative partner to bring your vision to life, don’t hesitate to reach out to us. We’re ready to craft unique solutions that drive results and make a lasting impact.

Client Name


Release Date

March 3, 2015

Project Types

Promotional video

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