Creative 3D Brand Promotional Video for Kickstarter Campaign

Client: Blue Tail /  forward-thinking startup

Challenge: Create a compelling brand promotional video for a revolutionary product – a mechanical friction device for charging electric cars while driving.

Project Objective: Develop a promotional video to support a Kickstarter campaign in 2013, showcasing the groundbreaking technology of the client’s product.

Creative Solution:

At IDC Collective, we love a creative challenge, and when our startup client approached us to craft a brand promotional video for their unique electric vehicle (EV) charging device, we were all in. The challenge was to explain a cutting-edge concept in a visually engaging way. Here’s how we approached it:

  1. Script and Storyboard: We started by creating a captivating script that explained the product’s benefits and how it worked. The storyboard was designed to bring this story to life through visuals.

  2. Concept and Character Design: We conceptualized a relatable main character driving an electric car to serve as the focal point of the video. The character was designed to resonate with the target audience, helping them connect with the product.

  3. Rigging and Animation: Our talented team brought the character and the device to life through 3D animation. This allowed us to illustrate the device’s functionality in a dynamic and engaging manner.

  4. Digital Compositing: To ensure a seamless and polished look, we merged the 3D character animation with the environment, creating a visually stunning presentation of the product.

  5. Sound Design: Sound plays a crucial role in video production. We added a captivating audio track and sound effects to enhance the overall viewing experience.


Our dedicated efforts took approximately five weeks to execute. The result was a visually captivating and informative brand promotional video that effectively conveyed the innovative nature of the product. Our client was not just satisfied but thrilled with the final product, which contributed significantly to the success of their Kickstarter campaign.

At IDC Collective, we thrive on challenges, and this project was no exception. We’re proud to have played a part in promoting a game-changing product that has the potential to revolutionize electric vehicle charging.

If you’re looking to bring your creative project to life, we’re here to help you with innovative solutions and a passionate approach. Contact us today to discuss your next big idea!

Client Name

The Blue Tail

Release Date

August 13, 2013

Project Types

3D Animation

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