Elevating Employee Evaluation with Engaging Training Video
Client: Grupo Hotelero Prisma
Project Duration: 5 Weeks
Creative Approach: 2D Animated Video with Dynamic Elements
At IDC Collective, we were thrilled to take on Grupo Hotelero Prisma’s request for a training video that could effectively evaluate employee performance within their business areas. Our creative minds immediately got to work, and the result was a captivating 2D animated video that not only educated but also entertained.
The Creative Vision: We proposed a training video with 2D animated puppet characters, a technique known for its ability to simplify complex concepts and engage viewers. By using two distinct voices to explain the evaluation processes, we made the content more relatable and easy to understand.
Engaging Elements: To enhance the video’s appeal and align it with Grupo Hotelero Prisma’s brand identity and culture, we integrated motion graphics, dynamic transitions, and kinetic texts. These elements served to keep the audience’s attention while conveying essential information.
Execution Process: The project spanned five weeks and comprised several key stages:
Script and Storyboard Development: We meticulously crafted a script and storyboard to ensure a clear, concise, and engaging narrative.
Character Design: Our talented artists created unique puppet characters that would resonate with the audience.
Casting and Voice Recording: We carefully selected voice artists to lend personality to the characters and then recorded their voices for a seamless performance.
Creative Execution: Our team of experts brought the characters to life through animation, incorporating the dynamic elements and visual effects that would make the video stand out.
The end result was a training video that not only met Grupo Hotelero Prisma’s objectives but also left a lasting impression on their employees. By combining creativity, storytelling, and design, we were able to create an educational tool that effectively communicated the evaluation processes while also contributing to the brand’s identity and culture.
At IDC Collective, we believe in the power of creativity to make learning both informative and enjoyable. This project exemplifies our commitment to delivering innovative solutions to our clients’ unique challenges.
